Monday - Wednesday: 9am - 5:30pm
Thursday: 9am - 6:50pm
Friday: 9am - 5:30pm
Saturday: 9am - 1pm


30 Elder Street
Edinburgh, EH1 3DX
Telephone: (+44) 0131-557 3531
Email: elderstreet@jbeyecare.com


Monday - Wednesday: 9am - 5:30pm
Thursday: 9am - 6:50pm
Friday: 9am - 5:30pm
Saturday: 9am - 1pm


Westside Plaza
Edinburgh, EH14 2SW
Telephone: (+44) 0131-442 2333
Email: westerhailes@jbeyecare.com

Wolf Eyewear

Wild about style!

WOLF eyewear is a family run, independent company that was created by Ian and Margaret Wolfenden in 2009. "We supply exclusively to independent opticians and have been growing ever since we launched, even through the recession." Ian and Margaret have 50 years optical experience between them, and with a passion for frame design and quality they decided they would like to start their own collection.

Tom Wolfenden joined the company in 2012, with a strong background in optics as well, he has helped Ian and Margaret push WOLF eyewear forward. "We have a great service driven team at our head office and a very well-respected sales team on the road. We pride ourselves on being a great company to work with, we have fun with our staff, agents, suppliers and customers. As I’m sure those of you who know Ian Wolfenden (Wolfie) will agree with and believe, life is too short to be too serious”.

Express yourself and reveal your wild side with Wolf eyewear. Our lightweight frames are designed with you in mind to offer comfort and style at an affordable price. Wolf frames are renowned for being lightweight, ergonomically superior and of the highest quality.  Wolf eyewear has taken the industry by storm creating functional, comfortable and fashionable frames at affordable prices.

Wild about style

WOLF eyewear was set up with the view to bring individual design and superior quality to the market at an affordable price. This with our personal service, we rival most large companies with what we offer. Our product styling comes from our own passion for innovative design and personalities that say life is fun!!!

We love colour in frames, and think it’s a fantastic way to express who you are. Eyewear is a relatively small part of ‘the wardrobe’ but is the first thing seen, and says a lot about the wearer. We use this by looking at new modern designs and fashionable colours whilst catering for the UK style, we also look at shades of colour, and designs that works for the majority of face shapes.

Wolf Collection

The designing of our collection starts with Quality. We use a very high standard of hinge for our temples and source the latest design in acetate colours. We design using titanium, stainless steel, acetate and a number of other new materials that give a lightweight, strong and comfortable feel to the wearer.

WOLF Eyewear currently has 4 subsections, WOLF, Wolf rimless, WOLF cubs and WOLF suns. The WOLF collection is the main part of what we do, ranging from traditional styling to retro modern designs to our lovely lightweight plugged rimless collection, all with a great mix of the bright and outrageous to the traditional and very wearable colour you would expect in eyewear.

The sunglasses are designed specifically for the prescription market with sprung temples and adjustability, also with CAT 3 UV400 lenses these can be worn straight off the shelf. With the introduction of lots of colour in the 2015 collection the WOLF suns are very different to the standard tortoise and black colours that dominate the sunglass market.

Wolf Cubs

The WOLF cubs collection is one we are very proud of, the sizes are perfect for kids and Teens with very modern retro styling and a flair of colour, this range is very cool. We know the look that kids/Teens want changes very quickly so we launch new models at least 3 times per year to keep up with the latest trends.


The benefits of ordering Wolf glasses from JB Eyecare:

  • Highly professional customer service with a smile.
  • Ask about our accidental damage replacement on our prescription lenses.
  • Free P&P on all orders over £99.
  • All JB Eyecare products come with 12 month UK manufacturers warranty.


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