Monday - Wednesday: 9am - 5:30pm
Thursday: 9am - 6:50pm
Friday: 9am - 5:30pm
Saturday: 9am - 1pm


30 Elder Street
Edinburgh, EH1 3DX
Telephone: (+44) 0131-557 3531
Email: elderstreet@jbeyecare.com


Monday - Wednesday: 9am - 5:30pm
Thursday: 9am - 6:50pm
Friday: 9am - 5:30pm
Saturday: 9am - 1pm


Westside Plaza
Edinburgh, EH14 2SW
Telephone: (+44) 0131-442 2333
Email: westerhailes@jbeyecare.com

William Morris London

Great British Eyewear

Designed and coloured in London with a quirky and stylish take on eyewear, this fashion forward collection is for the young minded individual. Directional yet highly sellable, the William Morris London collection offers strong margins in bold and courageous British styles for every personality.

Live Life. Live London.

William Morris was created seventeen years ago by Robert Morris with the aim to offer designer style spectacles to every audience with a very English brand. We at JB Eyecare love the choice of colours and styles across the ranges that are constantly evolving.

The tagline at William Morris is ‘designed in London and very proudly British’. They use the latest technology combined with effortless style and vibrant colours. London fashion is always at the cutting edge of fashion and style and the range of spectacles reflect this. We find that there is something for everyone regardless of age, taste and vision needs. People fall in love with the quirky leopard print ‘cats eye’ frames whilst others prefer a keyhole bridge tortoiseshell ‘geek chic’ look.

The original designs are constantly evolving and it is easy to see the pride and hard work that goes into each collection. The philosophy and brand attributes of William Morris are as strong as they were when it was launched seventeen years ago. They are still a family run business that listens, adapts and sets standards. They are often nominated for awards in the optical world and in 2013 they won the award for Optical Supplier of the year. In the same year they were also nominated for Frame of the year with a classic tortoiseshell acetate frame and they are nominated in both categories again this year!

Sub brand Charles Stone is a collection of thin and fine, lightweight frames, with subtle retro elements. The designs capture the classic qualities that are synonymous with the New York reputation making this an idea collection to have alongside the London Brand.

The benefits of ordering William Morris glasses from JB Eyecare:

  • Highly professional customer service with a smile.
  • Ask about our accidental damage replacement on our prescription lenses.
  • Free P&P on all orders over £99.
  • All JB Eyecare products come with 12 month UK manufacturers warranty.


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Wolf Eyewear

Wolf Eyewear

Express yourself and reveal your wild side with Wolf eyewear. Our lightweight frames are designed with you in mind to offer comfort and style at an affordable price. Wolf frames are renowned for being lightweight, ergonomically superior and of the highest quality. Wolf eyewear has taken the industry by storm creating functional, comfortable and fashionable frames at affordable prices.

Selected JB Eyecare Brands

Oakley Police Prada Rayban Silhouette Tomato Tom Davies Tom Ford William Morris Wolf